Photos of all kinds of products are taken on arranged backgrounds. Their main purpose is to present the product in an attractive way, therefore, in case of these photos, we put special emphasis on creative backgrounds and accessories, appropriate for the character of the product.
ARRANGED PRODUCT PACKSHOTS
Photos of all kinds of products taken on arranged backgrounds. Their main goal is to present your product in an attractive way, which is why in case of these photos we put a special emphasis on creative backgrounds and accessories that are appropriate for the character of the product.
Arranged packshots allow the photographer to show off his aesthetic sense. These are not only pictures which advertise a product in a precise and perfect way, but also create an extremely elaborate exposition which is supposed to please the eye and draw attention of a potential client. Arranged photographs are a kind of small campaigns, characterized by artistic values, carrying the desired atmosphere, which is to arouse specific emotions in the viewer. They require a lot of commitment but are also great fun and an opportunity to show your creativity.
Arranged photos can be either photos with products placed vertically or so called flatlays, where while creating a composition lying down, one fills the designated space with other objects. The entirety is kept in a specific convention matching the aesthetics of the company.
These arranged packshots are primarily used for social media to promote your brand with nice looking compositions. However, they are increasingly seen on websites as well. Especially brands that create handmade accessories use such photos, which adds an artisanal touch and makes the presented products unique.
Arranged photos are not the simplest ones. They require different colours of background, specialized lighting, and extras to create the composition. All this is provided by the photographing team, which takes care of every detail in the final picture. Each arrangement is selected individually. Of course, just like packshots and flatshots, the arranged pictures are consulted for guidelines before the shooting starts.